Press Release

B3 Partners With Idbias to Re-Design User Interface

Sherman Oaks, Calif., June 18, 2001 - B3 Corp., an e-solutions business, today announced it has partnered with interaction design firm IDBIAS to re-design its user interface for its core buildIT storebuilder product. The user interface upgrade is based on extensive feedback from merchants and clients, and analysis by B3 and IDBIAS. With this new user interface, buildIT will not only be the most feature-rich product in its class on the market today, but will also be the easiest to use.

"B3 is committed to providing the most useable products to our clients, so we're constantly looking for ways to enhance our products to ensure we offer the highest standard in the industry," said David Archambault, President and CEO of B3 Corp. "To accomplish this, we partner with the very best in the business. We're very pleased to be working with IDBIAS."

"IDBIAS develops unique ways for people to interact with technology by providing interaction design expertise, user studies, design review and educational workshops," said S. Joy Mountford, Founder and Managing Director of IDBIAS. "How the interface is designed directly impacts the user's experience, so it must be as functional as possible. We believe B3 epitomizes functionality, and we're delighted to be working with them."

Mountford, who will oversee the B3 interface upgrade, was the creator and manager of the highly acclaimed Human Interface Group at Apple Computer, where she initiated and ran Apple's International Interface Design Project. During the past five years she lead a series of development projects at Paul Allen's Interval Research Corporation.

Based in Palo Alto, IDBIAS provides interaction design solutions through their expertise in fast prototyping, used in developing interactive spaces, physical devices, Web applications, information appliances and software interfaces. Clients include Lego, Walt Disney Imagineering, Shockwave, UBUBU, Military.com, Research Library Groups and Butterfly Discovery Park. For more information, visit www.idbias.com.

B3 Corp. is an e-solutions business providing an end-to-end commerce platform featuring storebuilder, shopping cart, payments gateway and e-wallet capabilities. These capabilities were developed specifically to service large corporations with multiple divisions or organizations with large communities of small- to medium-sized businesses, such as banks or portals. With the company's core expertise being payments management and processing, B3 is rapidly expanding to serve m-commerce, B2B and digital distribution of music and video on the Internet. Branded versions of the B3's commerce platform are currently being offered by Bank of America (www.bamart.com), Wells Fargo Bank (www.wellsfargoestore.com) and divisions of AOL Time Warner. B3 is a privately held company with major equity investments from Warner Music Group (an AOL Time Warner company), Wells Fargo Bank and Zilkha Capital Partners, LLP. For more information about B3 products and services, go to www.bthree.net.

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