Virtual Bundles
B3’s Virtual Bundle technology allows our clients to create unique product combinations (including multiple warehouse physical/service/digital combinations) in a single “buy now/redeem now” link without the need for additional handling costs. One of the more unique uses of this service was by the band Mayday Parade, which created the following offer:

This offer included three types of physical items (T-shirt and Hoodie, CD and Signed Poster), a number of digital items fulfilling at various times (two "instant grat" tracks and the full MP3 album made available on street date) as well as a service (Early Access Pass at selected tour dates).

Although the consumer sees the single price, our system allows our clients to allocate the sales revenues (and related shipping and handling charges) across all items in the bundle in whatever percentages the client chooses.